{"id":2581,"date":"2019-06-27T20:54:26","date_gmt":"2019-06-27T18:54:26","guid":{"rendered":"https:\/\/brainwaveme.com\/?post_type=fw-portfolio&#038;p=2581"},"modified":"2020-02-27T21:04:22","modified_gmt":"2020-02-27T20:04:22","slug":"globalna-firma-z-branzy-spozywczej-2","status":"publish","type":"fw-portfolio","link":"https:\/\/brainwave.com.pl\/eng\/project\/globalna-firma-z-branzy-spozywczej-2\/","title":{"rendered":"Globalna firma z bran\u017cy spo\u017cywczej"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Zwi\u0119kszenie sprzeda\u017cy w jednym z kana\u0142\u00f3w dystrybucji dla\u00a0globalnej firmy z bran\u017cy spo\u017cywczej <\/h2>\n\n\n\n<p style=\"font-size:14px\">W bran\u017cy FMCG firmy koncentruj\u0105 si\u0119 przede wszystkim na optymalizacji koszt\u00f3w i rywalizacji cenowej. Jednak, dzi\u015b niska cena to nie wszystko. Konkurowanie ni\u0105 jest najbardziej wyniszczaj\u0105cym zasoby sposobem zdobywania rynku. Co zrobi\u0107, gdy sprzeda\u017c spada mimo niskich cen i dobrej jako\u015bci produktu?<\/p>\n\n\n\n<p style=\"font-size:14px\">Podj\u0119li\u015bmy to wyzwanie i wsp\u00f3lnie z naszym partnerem \u2013 firm\u0105 badawcz\u0105 EGO Evaluation przyjrzeli\u015bmy si\u0119 problemowi. Celem naszego projektu by\u0142o wypracowanie pomys\u0142\u00f3w i prototyp\u00f3w rozwi\u0105za\u0144, kt\u00f3re zwi\u0119ksz\u0105 sprzeda\u017c w jednym z kana\u0142\u00f3w dystrybucji.<\/p>\n\n\n\n<p style=\"font-size:14px\">Zacz\u0119li\u015bmy od kilkumiesi\u0119cznych bada\u0144: wywiad\u00f3w, obserwacji i shadowingu, kt\u00f3re wykonali nasi partnerzy. My zaj\u0119li\u015bmy si\u0119 przygotowaniem i moderowaniem warsztat\u00f3w.<\/p>\n\n\n\n<p style=\"font-size:14px\">W warsztatach wzi\u0119li udzia\u0142 pracownicy firmy odpowiedzialni za sprzeda\u017c w danym kanale dystrybucji. Dodatkowo zaprosili\u015bmy osoby spoza firmy, kt\u00f3re wzbogaci\u0142y spotkanie zupe\u0142nie inn\u0105 perspektyw\u0105 oraz inspiracjami z niepokrewnych bran\u017c. Uczestnicy mogli wej\u015b\u0107 w buty swoich klient\u00f3w, dzi\u0119ki przygotowanym przez naszych partner\u00f3w personom i moodboardom. My poprowadzili\u015bmy dalsze etapy warsztatu Design Thinking.<\/p>\n\n\n\n<p style=\"font-size:14px\">Z kilkudziesi\u0119ciu pomys\u0142\u00f3w uczestnicy wy\u0142onili 3, kt\u00f3re ich zdaniem maj\u0105 najwi\u0119kszy potencja\u0142. Efektem warsztatu by\u0142y fizyczne prototypy tych pomys\u0142\u00f3w.<\/p>\n\n\n\n<p style=\"font-size:14px\">vCzas realizacji: marzec 2016<\/p>","protected":false},"featured_media":2582,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[23],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dzia\u0142ania sprzeda\u017cowe dla globalnej firmy z bran\u017cy spo\u017cywczej<\/title>\n<meta name=\"description\" content=\"Celem naszego projektu by\u0142o wypracowanie pomys\u0142\u00f3w i prototyp\u00f3w rozwi\u0105za\u0144, kt\u00f3re zwi\u0119ksz\u0105 sprzeda\u017c w jednym z kana\u0142\u00f3w dystrybucji.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dzia\u0142ania sprzeda\u017cowe dla globalnej firmy z 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