{"id":2135,"date":"2019-12-18T10:37:32","date_gmt":"2019-12-18T09:37:32","guid":{"rendered":"https:\/\/brainwaveme.com\/?post_type=fw-portfolio&#038;p=2135"},"modified":"2020-02-27T20:42:23","modified_gmt":"2020-02-27T19:42:23","slug":"dystrybutor-energii-elektrycznej-i-gazu-2","status":"publish","type":"fw-portfolio","link":"https:\/\/brainwave.com.pl\/eng\/project\/dystrybutor-energii-elektrycznej-i-gazu-2\/","title":{"rendered":"Dystrybutor energii elektrycznej i gazu"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Wypracowanie pomys\u0142\u00f3w na dzia\u0142ania PR-owe zwi\u0119kszaj\u0105ce \u015bwiadomo\u015b\u0107 marki dla dystrybutora energii elektrycznej i gazu <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Design Thinking i PR maj\u0105 ze sob\u0105 wiele wsp\u00f3lnego. W obu tych obszarach prac\u0119 zaczyna si\u0119 od ludzi, dla kt\u00f3rych b\u0119dziemy tworzy\u0107 rozwi\u0105zania. Czasami jednak Design Thinking mo\u017cna wykorzysta\u0107 nie tylko do wymy\u015blania oryginalnych kampanii PR-owych, ale r\u00f3wnie\u017c do planowania dzia\u0142a\u0144 i wzmocnienia relacji mi\u0119dzy firm\u0105 i jej agencj\u0105 PR-ow\u0105.<\/p>\n\n\n\n<p>Naszym zadaniem by\u0142o zaprojektowanie i przeprowadzenie dwudniowych warsztat\u00f3w Design Thinking. Uczestnikami byli pracownicy firmy odpowiedzialni za PR i marketing oraz wsp\u00f3\u0142pracuj\u0105ca z nimi zewn\u0119trzna agencja kreatywna.<\/p>\n\n\n\n<p>Zacz\u0119li\u015bmy standardowo, od okre\u015blenia person klient\u00f3w, do kt\u00f3rych maj\u0105 by\u0107 kierowane przekazy. Nast\u0119pnie, podczas kilku sesji burzy m\u00f3zg\u00f3w wygenerowali\u015bmy kilkaset pomys\u0142\u00f3w na dzia\u0142ania PR-owe zwi\u0119kszaj\u0105ce \u015bwiadomo\u015b\u0107 marki po re-brandingu.<br>Efektem warsztat\u00f3w, by\u0142y konkretne pomys\u0142y, ich wst\u0119pne prototypy i plan dzia\u0142a\u0144 PR-owych na 2017 rok w poszczeg\u00f3lnych kana\u0142ach komunikacji z klientami.<\/p>\n\n\n\n<p>Czas realizacji: pa\u017adziernik 2016<br><\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":2576,"comment_status":"open","ping_status":"closed","template":"","fw-portfolio-category":[24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dystrybutor energii elektrycznej i gazu - Realizacja Brainwave<\/title>\n<meta name=\"description\" content=\"Naszym zadaniem by\u0142o zaprojektowanie i przeprowadzenie dwudniowych warsztat\u00f3w metod\u0105 Design Thinking.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dystrybutor energii elektrycznej i gazu - 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